AI adoption at Mad Mobile isn’t just about using the latest tools, it’s about rethinking how humans and machines create value together.

While many companies deploy AI top-down, Mad Mobile flipped the script: we made it personal. By empowering individual contributors, building a composable AI-native platform, and infusing intelligence into the core of Connected Commerce, we’ve set a new standard for how AI drives growth.

Flipping the Script on AI Adoption

Most AI initiatives start in the boardroom. At Mad Mobile, our journey started with our people.

Through the AI Alpha Program, we launched a bold internal experiment:

• No executives or managers included
• One individual contributor (IC) from each department, Product, Marketing, HR, Sales, Support, and selected.
• Each IC given advanced AI tools and challenged to create a proof of concept to improve their workflow

The results? Transformative. From campaign builders and pitch generators to support automations and content summarization, real innovation came from the people closest to the work.

Human-Centered AI: Scaling People, Not Just Systems

“AI doesn’t just scale systems. It can scale people.”
– Jack Kennedy, EVP of AI at Mad Mobile

By giving individuals the freedom to explore AI, we sparked a cultural shift:

• Departments cross-pollinated ideas
• Team members became internal AI champions
• AI became a daily creative accelerator, not just a buzzword

The impact? Faster delivery, smarter solutions, and empowered employees.

Building a Composable AI Platform for the Future

Unlike bolt-on AI features, Mad Mobile’s AI platform is composable by design, meaning it’s adaptable, modular, and future-ready.

• Pluggable architecture: Seamless integrations with OpenAI, Anthropic, AWS Titan, and more
• Visual orchestration: Drag-and-drop workflows tailored to each team
• Prompt templates + contextual AI: Personalized per customer, associate, and brand
• Real-time adaptability: Systems that evolve with customer needs

This composable foundation ensures highly contextual, secure, and lightning-fast outputs.

Agentic Intelligence in Connected Commerce

Our AI-native platform extends beyond workflows into agentic intelligence, enabling new possibilities for Connected Commerce.

• Agents as first-class citizens, just like applications
• Unified interfaces with equal weight to UI and APIs
• Agentic identity with MFA, permissions, and user accounts
• Marketplace connectors for scalable, low-code AI experiences

This isn’t just AI at scale, it’s AI designed to think, act, and collaborate across global ecosystems.

Why Mad Mobile’s Approach to AI Adoption Stands Out

What makes our journey different?

• AI started with individuals, not executives
• Real, cross-functional outcomes were built in weeks, not years
• A composable, pluggable AI-native platform built for long-term growth
• Agentic intelligence and connected APIs embedded by design
• Already powering products like CAKE NEO and enterprise retail solutions

At Mad Mobile, we believe AI should feel less like a tool, and more like a teammate.

Acknowledgements

This blog was shaped with insights from Jack Kennedy, EVP of AI at Mad Mobile, whose vision continues to influence how AI is adopted, scaled, and personalized across our teams and platforms.