Mad Mobile Terms and Conditions

1. Introduction

These Terms of Use (these “Terms”) governs your use of madmobile.com, cake.net, trycake.com, and other websites operated by Mad Mobile and its subsidiary companies (collectively, “Mad Mobile,” “we,” “us,” or “our”) that reference these Terms (the “Sites”), any mobile applications provided by Mad Mobile that reference these Terms (each, an “App”), any social media plugins provided by Mad Mobile that reference these Terms, and any other services operated by Mad Mobile that reference these Terms (collectively, including the Sites and Apps, the “Services”). These Terms, together with the other agreements and policies explicitly included as part of these Terms (such as Mad Mobile’s Privacy Policy (the “Privacy Policy”)) or applicable to Services you use constitute the entire agreement (the “Agreement”) between you and Mad Mobile regarding the Services (excluding any services for which you have a separate agreement with a Mad Mobile entity that is explicitly in addition to or in place of these Terms).

BY INSTALLING AN APP OR OTHERWISE ACCESSING OR USING ANY SERVICES, OR BY OTHERWISE INDICATING YOUR AGREEMENT TO OR ACCEPTANCE OF THESE TERMS, YOU AGREE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THE AGREEMENT. IF YOU ARE USING ANY SERVICES ON BEHALF OF A COMPANY, ENTITY, OR ORGANIZATION, THEN YOU REPRESENT AND WARRANT THAT YOU: (a) ARE AN AUTHORIZED REPRESENTATIVE OF THAT ENTITY WITH THE AUTHORITY TO BIND THAT ENTITY TO THE AGREEMENT; AND (b) AGREE TO BE BOUND BY THE AGREEMENT ON BEHALF OF THAT ENTITY. IF YOU DO NOT AGREE, THEN YOU MAY NOT USE ANY SERVICES.

By agreeing to the Agreement, you represent and warrant to us that: (a) you are at least 18 years old (or at least 13 years old and your parent or guardian has agreed to the Agreement on your behalf) and have the legal capacity to contract, (b) you have not previously been suspended or removed from any Services, and (c) your registration and your use of the Services is and will comply with all applicable laws and regulations. If you are eligible, it’s important that you understand that: (i) just by using the Services you (or, if applicable, your parent or guardian on your behalf) enter a legally binding contract with Mad Mobile based on the Agreement terms (as updated from time to time) and (ii) these Terms contain an arbitration provision (described in more detail below) which limits your rights to a class action lawsuit and trial by jury if a dispute occurs.

The Mad Mobile group of affiliated technology companies provide point-of-sale (POS) software and hardware, guest management, online ordering, mobile retail platform, contactless order and pay-at-table functionality, and payment facilitation services to restaurants, retailers and other establishments. These services may include functionality that enables consumers to find, discuss, and transact with (e.g., by placing orders or enrolling in loyalty programs) participating merchants (“Merchants”). The Merchant (and not Mad Mobile) is the seller of any retail product, food, beverage or any related products and services which you may order and pay for through the Services. Mad Mobile does not control the Merchants or their products or any delivery, pick-up, loyalty programs, or customer support services associated with those activities. The Merchant is solely responsible for any and all damages, claims, liabilities, costs, injuries or illness caused in whole or in part by the Merchant. Merchant is also solely responsible for any unclaimed property liability which may arise from purchases of products paid for but not received by you. Further, Mad Mobile does not independently verify the quality of any Merchant’s products or their compliance with applicable laws or regulations. Mad Mobile disclaims any liability for any acts or omissions by any Merchant, including any deficiencies in the quality or character of the food or service (including dietary deficiencies or food safety), the timeliness of service (such as delivery periods), or, in the case of charges made directly to consumer by the Merchant (including transactions where payment is processed through Mad Mobile), the accuracy or fairness of those charges.

2. The Ways You May (And May Not) Use The Services

Permissions. In general, you may use and enjoy the Services so long you comply with the Agreement. However, Mad Mobile reserves the right to limit and revoke this permission in its sole discretion. Unless a use permission or right is expressly granted in the Agreement, it is reserved.

In consideration for the rights granted to you under the Agreement, you grant the Mad Mobile Entities (as defined below) the right to: (a) access and use the hardware on any of your relevant devices to deliver the Services, (b) provide advertising and other information to you, and (c) allow the business partners of Mad Mobile Entities to do the same.

Prohibitions. Certain uses related to the Services are just not allowed. If a particular use negatively affects Mad Mobile’s ability to realize revenue to compete in the marketplace or materially and negatively affects other Mad Mobile users or Merchants, that use is prohibited. You may not access, monitor, scrape, or copy (via, for example, deep-link or any robot, spider, web crawler, extraction software, automated process, or other device) any Services data or material and/or incorporate it into a separate database, archive/cache it, etc. You also may not reproduce, broadcast, reverse engineer, decompile, disassemble, attempt to derive the source code of, modify, or create derivative works of any portion of the Services, any updates, or any part thereof (except as and only to the extent any foregoing restriction is prohibited by applicable law or the terms of any Third Party Service (as defined below)), without Mad Mobile’s permission.

In addition, you promise not to:

• Use any Services to generate unsolicited advertising, junk, or bulk e-mail, or any commercial electronic messages.
• Take any action that imposes or may impose (as determined by Mad Mobile in its sole discretion) an unreasonably large load on the technology infrastructure of Mad Mobile or its third party providers, including by uploading or otherwise disseminating any virus, adware, spyware, worm, or other malicious code interfering with or disrupting any network, equipment, or server connected to or used to provide the Services, or violating any regulation, policy, or procedure of any network, equipment, or server.
• Access, retrieve, or index any portion of the Services to build or populate a searchable database of businesses.
• Modify, adapt, appropriate, reproduce, distribute, translate, create derivative works or adaptations of, publicly display, sell, trade, or exploit the Services, except as expressly authorized by Mad Mobile.
• Link or frame to any pages of the Sites or any content on the Services, whether in whole or in part.
• Provide Mad Mobile with false or incorrect contact information.
• Knowingly post, upload, or distribute any User Media or other content that is unlawful, defamatory, libelous, or that a reasonable person could deem objectionable, profane, indecent, pornographic, harassing or threatening, or hateful.
• Knowingly abuse, threaten, slander, or otherwise illegally harm any other user, any Merchant promoted on the Services, or any Mad Mobile member, employee, or other person connected to Mad Mobile.
• Interfere with Mad Mobile’s security-related features, including by accessing content not intended for you (such as logging into an account you are not authorized to access) or disabling or circumventing features that prevent or limit use or copying of any content.
• Use any Services in any manner inconsistent with applicable laws and regulations.
• Display an advertisement, or accept payment or anything of value from a third person in exchange for performing any commercial activity on or through the Services on behalf of that person, such as posting blogs or bulletins with a commercial purpose, or otherwise posting content on the Services that contains commercial self-promotion (unless expressly permitted by Mad Mobile).
• Use any Services to purchase alcohol unless you and the alcohol recipient are of legal age to purchase and consume alcohol.
• Modify or otherwise corrupt the functionality of the Services.
• Violate, or encourage others to violate, any right of a third party, including by infringing or misappropriating any third party intellectual property right.
• Perform any fraudulent activity including impersonating any person or entity, claiming a false affiliation, accessing any other account on the Services without permission.
• Attempt to do any of the acts prohibited by the Agreement, or assist or permit any person in engaging in any of the acts prohibited by the Agreement.

For the avoidance of doubt none of the foregoing shall be construed to prohibit or restrict an individual’s right to publish a review or make legally protected statements about the goods, services, or conduct of Mad Mobile or a Merchant.

Please note that the Mad Mobile group provides services to Merchants and other establishments that may hold alcohol beverage licenses. In any purchase of alcohol from Sellers (defined below) you expressly represent and warrant that you are at least twenty-one (21) years old, you are not procuring alcoholic beverage products for a person under twenty-one (21) years of age, you will provide bona fide government-issued photo identification showing your legal age upon delivery or pickup of any beverages; you are purchasing alcoholic beverages for personal consumption and not for resale or any other commercial purpose; and you are not procuring alcohol from Sellers for person(s) under the legal age.

If you believe the restrictions are unduly restrictive, you may provide notice to Mad Mobile at support@madmobile.com, together with any information reasonably required for Mad Mobile to consider your situation and determine in its sole discretion if there is a remedy.

Disclaimer on Content. Mad Mobile reserves the right to change content on the Services without prior notice. Mad Mobile does not guarantee the accuracy of any content pertaining to any Merchant, such as the hours of operation, the location, or the prices or the availability of menu items.

You Must Have Permission to Send SMS Text Messages to Others. You may be able to use the Services to send SMS text messages, which may include marketing content, to individuals who are not users of the Services. For example, you may be able to invite others to use the Services by text message. You represent and warrant you will initiate and send text messages using the Services only to those individuals who have expressly agreed to receive SMS text messages, including marketing text messages, from you and us. You agree that you control sending text messages you initiate through the Services and that we are limited to facilitating your text message transmissions.

You Consent to Receive Communications. By providing us or a Merchant with your email address or mobile telephone number, you hereby consent to accept and receive communications from Mad Mobile, Merchants, or third parties providing services to you, Mad Mobile or Merchants, including via email, text message, direct message, chat, calls, and push notifications to a cellular telephone number you provided. In particular, you consent to receive direct dial telephone calls and SMS and MMS text messages (from Mad Mobile or a Merchant) at that number relating to the Services (for among, other things, notifications, promotions, account verification, invitations, and other transactional, informational or operational purposes). The operator of your mobile network (“Carrier”) may charge standard messaging, data, and other fees. You are responsible for these charges. The Services may send and receive text messages through cellular telephone operators or other networks, and the level of reliability may vary. We are not responsible for the timeliness or final delivery of the message, as this is out of our control and is the responsibility of the Carrier or other networks. Contact us immediately if the contact information you have provided to Mad Mobile has changed or is no longer associated with you.

SMS Terms and Conditions. Upon messaging opt-in, the end user agrees to receive messages from Mad Mobile regarding their inquiry updates. End users can opt-out by replying STOP or request more information by replying HELP. Message frequency varies. Message and data rates may apply.

3. Payment Transactions

We provide advertising and marketing services to independently operated Merchants on cake.net and other applicable platforms and through the Services. We are not the retailer of any products offered by Merchants.

The Services may enable users to make payment(s) such as credit card payments (a “Payment”) to third parties such as Merchants that use Mad Mobile’s payments services (“Sellers”). By making that payment, you authorize your payment method to be charged by the Seller (or a Mad Mobile entity as agent of Seller) to effectuate the Payment and agree to pay all applicable charges, including gratuities, fees and taxes, and any part thereof in connection with the payment. All fees are exclusive of applicable taxes, unless otherwise stated, and you are solely responsible for the payment of any such taxes that may be imposed on your use of the services provided to you. Should you be entitled or subject to a refund, reversal, chargeback, or other adjustment associated with the Payment, you also authorize a credit to your payment method (as applicable) to achieve that adjustment.

In connection with a Payment by payment card we act as a third-party technology provider to, and facilitates payment processing on behalf of, the Merchant, and have no liability to you or any other person for products you may purchase from a Merchant or for any Merchant’s compliance with applicable law, including without limitation local regulations regarding sale of alcohol.

Before you pay any fees or other amounts, you will have an opportunity to review and accept the amounts you will be charged. All amounts are in U.S. dollars unless otherwise noted. We will charge the payment method you specify at the time of Payment. You authorize us to charge all sums as described in the Agreement, for the Services you select, to that payment method. If you pay any amounts with a credit card, we may seek pre-authorization of your credit card account prior to your Payment to verify that the credit card is valid and has the necessary funds or credit available to cover your Payment. These pre-authorizations will reduce your available balance by the authorization amount until it is released or reconciled with the actual charge. The Services may include functionality for activating, updating, or canceling recurring payments for periodic charges. If you choose to store payment method information with us via any of the Services for your convenience and use in future transactions, you agree that we may receive updated information on your payment method (such as card number or expiration date) through services available from the card networks and may update your payment method credentials stored with us from time to time. Payments made through the Services are also subject to the terms of your agreement with your payment method issuer. You are solely responsible for any charges or fees that may be imposed by your payment method issuer as a result of using the Services.

We in our discretion may set limits on your use of the Services, such as transaction limits on the dollar amount or number of Payments you may make within certain time periods. We may decline to process any Payment without any notice to you or delay processing of or hold or cancel processing of any Payment upon the direction of the Merchant or if we determine that the transaction is invalid, suspicious, involves misconduct or fraud, or otherwise violates applicable laws, these Terms, or any of our commercial agreements with our banking partners related to the Services, or exposes you, our other users, Sellers, our partners, or Mad Mobile Entities to harm (such as, but not limited to, criminal activity). If you enroll in a merchant loyalty program offered through the Services, your payment card may be linked to the specific Merchant loyalty program/profile.

If you become aware of unauthorized use of your access credentials or any payment method (such as a credit card) associated your account, you are obligated to notify us immediately at support@madmobile.com and remain responsible for any activity on your account until such time as we have been notified with sufficient notice to take appropriate action.

4. Rules on the Content You Submit to Mad Mobile

Some aspects of the Services now or in the future may enable you and other users to submit content, such as merchant reviews, images, and postings, including other users posting content to your account and posting of data drawn from Third Party Services (such as Facebook, etc.) in connection with the Services or promotion of the Services (collectively, “User Media”). Submissions of User Media by visitors to certain parts of the Services may be public and posted in public areas. User Media is intended to enhance the experience of the Services, however, it should not be understood as to be endorsed by or necessarily represent the views of Mad Mobile. Mad Mobile disclaims any duty to review or modify User Media, including Merchant reviews, and any responsibility for either the effects of harmful files, such as malware, that may be contained in that User Media, or for conduct by users or any third parties in connection with User Media submitted by them or you. Mad Mobile (without promising to do so) may decide it is in Mad Mobile’s best interests to block, remove, modify, or simply not post any User Media, including Merchant reviews or ratings, for any reason determined by Mad Mobile in its sole discretion at any time and may not notify you if it does so.

If you decide to submit User Media, you promise you have the right to provide that User Media, which means:

• you are the creator and owner of the User Media, or
• the User Media is not protected by copyright law, or
• you have express permission from the copyright owner to use the User Media in connection with the Services; and
• you have the necessary licenses, rights, consents, and permissions to authorize Mad Mobile and users of the Services to use and distribute your User Media as necessary to exercise the licenses granted by you in these Terms; and
• for User Media that reviews Merchants, you have had first-hand experience with those Merchants.

You further agree not to submit any User Media otherwise prohibited by these Terms.

You: (a) agree that any User Media you provide in may be read, collected, and used by others who access the User Media, (b) agree to indemnify Mad Mobile (including any indirect or direct subsidiary, parent, or affiliate companies) and any of their employees, officers, directors, licensors, and agents (collectively, the “Mad Mobile Entities”) from all claims relating to your User Media, and (c) to the fullest extent permitted by applicable law, irrevocably waive, and cause to be waived, any claims and assertions of moral rights or attribution regarding your User Media brought against the Mad Mobile Entities, any Third Party Services, and our and their users to the extent relating to use of the User Media for the Services or as otherwise expressly permitted under the Agreement. If you feel that User Media should be removed, please let us know, and Mad Mobile has the right, but not the obligation, to review such User Media, and ultimately it will be Mad Mobile’s decision (subject to any countervailing laws) on whether to take any action related to your request.

If you are accessing the Services as a minor with the consent of a guardian, you may submit a request to delete or anonymize information you post to the Services by emailing support@madmobile.com. Notwithstanding the foregoing, it may not be possible to completely and comprehensively remove all of your User Media from the Services.

You understand that when using the Services you may be exposed to User Media from a variety of sources and acknowledge that User Media may be inaccurate, offensive, indecent, or objectionable. We expressly disclaim all liability in connection with User Media. If notified by a user or content owner that User Media allegedly does not conform to the Agreement, we may investigate the allegation and User Media in our sole discretion whether to remove the User Media, which we reserve the right to do at any time and without notice. For clarity, Mad Mobile does not permit copyright-infringing activities on the Services.

5. Special Promotions

From time to time the Services may offer you opportunities to participate in or utilize, as applicable, contests, coupons, loyalty programs, discounts, or promotional sales being offered by Mad Mobile or its Merchants (each a “Special Promotion”). Special Promotions may, for example, offer a meal discount or a free drink when ordering a sandwich. When a Special Promotion is being offered by a Merchant, we are simply the service provider for the Merchant identified with that Special Promotion and the Merchant alone is the seller and offeror of the Special Promotion and is solely responsible for redeeming any sale you purchase.

Special Promotions (unless stated to the contrary in the terms of the Special Promotion) are (a) available for only a limited time and may expire prior to you taking advantage of the Special Promotion, (b) only applicable to qualifying items and qualifying (e.g., minimum) purchase requirements, (c) not transferrable or combinable with other offers, and (d) void where prohibited and may not be available to users in certain locations. Further, for each Special Promotion being offered by Mad Mobile, we reserve the right to modify and limit its conditions, including the offer period except as limited by applicable law. Subject to applicable law we reserve the right to modify, suspend or terminate the Services that enable Merchants to offer Special Promotions through Mad Mobile.

Certain Special Promotions enable you to earn points or rewards when you make a purchase or transact with the relevant Merchant which can be redeemed for discounts or other benefits from the Merchant. By enrolling in any such Special Promotion offered by a Merchant using the Services, you expressly agree to the following program terms:

• Merchants (not Mad Mobile) are responsible for their respective loyalty programs, including determining eligibility, how and when points may be earned and redeemed and redemption thresholds. Merchants may also amend or cancel their loyalty programs and/or modify the points balance held by their customers. Merchants and not Mad Mobile are responsible for contacting their customers with upates and other material information regarding their loyalty program.
• You agree that the Merchant may contact you with program information, promotions, offers, marketing and transactional communications.
• Merchants may have separate privacy practices and policies governing the use of your information provided to them in connection with Special Promotions.
• Mad Mobile may not notify you if a Merchant changes or terminates its loyalty program. If you initiate a return, chargeback, or refund, the points associated with the transaction may be revoked.
• Points or rewards earned through a loyalty program offered by Mad Mobile or a Merchant through the Services cannot be transferred, redeemed, or sold for cash and have no cash value. Mad Mobile retains the right in its discretion to adjudicate any discrepancies or disputes regarding rewards allocations or related loyalty program terms in its sole discretion and you agree to abide by any such adjudication.

 

6. Your Dealings With Third Parties

General – Mad Mobile makes it easier for you to connect with other Mad Mobile users and buy from or connect with third parties (entities other than Mad Mobile Entities) that offer goods, services, or promotions to you through the Services or otherwise provide you with access to third party websites, databases, networks, servers, information, software, programs, systems, directories, applications, or products or services (collectively, “Third Party Services”). The Services may contain links to third party websites or display advertisements and promotional material of goods and services offered by third parties. However, Mad Mobile does not have or maintain any control over Third Party Services and is not responsible for their content, operation, or use. Mad Mobile is not responsible for the acts of third parties (including Merchants and advertisers) and may not monitor your dealings with them. By linking or otherwise displaying information from or providing access to any Third Party Services, Mad Mobile gives no representation, warranty, or endorsement, express or implied, regarding the legality, accuracy, quality, or authenticity of content, information, or services provided by those Third Party Services. Your dealings with third parties made through the Sites and/or Apps, including payment and delivery of related goods or services, and any other terms, conditions, warranties, or representations associated with those dealings, are solely between you and the third party and at your own risk. Conduct any diligence you feel necessary before engaging online or offline with any of these third parties. Note that third parties may pay Mad Mobile to be promoted on the Services or to have their respective product or service offering(s) placed higher in search results and may also purchase research or other services from Mad Mobile. Additionally, any third party content made available through the Services is owned by such third parties or their licensors and you agree to not use, copy or display the such third party content except as expressly permitted or as stated under these Terms.

Pricing and Customer Service for Third Party Goods and Services. The purchase price for goods and services made available via the Services, as designed on the Mad Mobile system, is ultimately determined by Merchants and Mad Mobile is not responsible for that price. Note that Mad Mobile does not guarantee that Merchant pricing will not vary depending on the nature of the order transaction (online versus in-store) or the dining experience (delivery or take-away or in-store). If you believe that an item has been priced incorrectly, contact the Merchant for additional information. Relatedly, the applicable Merchant — not Mad Mobile — is responsible for all aspects of purchased goods and services, including customer service matters, such as returns, refunds, rebates, or issues with the Merchant’s policies or personnel.

Disclaimer of Liability for Third Party Services. You are solely responsible for taking the precautions necessary to protect yourself from fraud when using Third Party Services, and to protect your computer systems from viruses, worms, Trojan horses, and other harmful or destructive content and material that may be included on or may emanate from any Third Party Services. Mad Mobile disclaims all responsibility or liability for any harm resulting from your use of Third Party Services, and you irrevocably waive any claim against Mad Mobile regarding the content or operation of any Third Party Services.

Third Party Fees. Your use of the Services may incur third party fees, such as fees charged by your Carrier for data usage, and may be subject to other terms, such as your Carrier’s terms of service, and you agree to pay all of those fees and abide by all of those terms. You are solely responsible for all of those fees incurred by you for use of the Services.

Third Party Software. If you use an App, the software you download consists of a package of components, including certain third party software provided under separate license terms (the “Third Party Terms”). Your use of that software with the App in a manner consistent with the terms of the Agreement is permitted, however, you may have broader rights under the applicable Third Party Terms and nothing in the Agreement is intended to impose further restrictions on your use of that software. A list of third party software, if any, provided under Third Party Terms is as follows: Ubuntu; Spring Framework; Symfony Framework; Google Guice; React; Apache; Jetty; Tomcat; Node Js; RabbitMq; MemCache; TeamViewer; IntelliJ; Atlassian Tools; Eclipse; CouchDB; MySQL; Hadoop; iOS; and Android. The applicable Third Party Terms are accessible via links from the web sites of those licensors. Operator is bound by and will comply with all Third Party Terms.

7. Signing Up For, Protecting and Termination of a Mad Mobile Account

Use of the Services may require registration and/or creation of an account with a Mad Mobile entity (either by registering directly or through sign-on functionality provided by social networks or third party sites or services, such as Facebook.) If you create such an account or profile, you promise to provide accurate, complete registration information, and to keep that information up-to-date if it changes. When you register, you may obtain log-in and password credentials (a “User ID”).

If you register for an account, you must (a) maintain the security of your User ID, (b) accept full responsibility for all activities that occur under your User ID, and (c) notify us immediately if you learn your User ID is being used without authorization. Mad Mobile will not be liable for any damage of any kind arising from or relating to any acts or omissions by you or someone else using your User ID.

Mad Mobile reserves the right to suspend or terminate your account with or without notice. Upon termination of your account you agree that: (a) any use rights or licenses provided to you under the Agreement will end, and (b) Mad Mobile may permanently destroy all information associated with your or your account stored on servers controlled by Mad Mobile.

You may close your Mad Mobile account at any time but you will remain obligated for any outstanding Payments as well as any fees or other charges incurred. You can close your account by emailing support@madmobile.com. Please review the Privacy Policy for further information about practices regarding your personal information. In certain cases, we may not permit the closure of your account, including but not limited to situations where you have open or pending purchases or if you owe money to Mad Mobile or a Merchant due to your use of the Services.

Mad Mobile is not liable to you or any third party for compensation, reimbursement, or damages in connection with any termination or suspension of the Services or any deletion of information associated with you or your account. Termination of the Agreement by either party does not relieve you of any payment obligations owed to Mad Mobile or Merchants that accrued prior to the termination and any other amounts owed by you under the Agreement.

By entering into the Agreement, you expressly authorize Mad Mobile to share information about you, your account, and any of your transactions with law enforcement if Mad Mobile reasonably believes that your Mad Mobile account has been used for an unauthorized or illegal purpose, and as otherwise described in the Privacy Policy.

8. Our Rights to Modify the Agreement or Services

Mad Mobile may change or add to the terms of the Agreement at any time through the processes described in the applicable portions of the Agreement (“Agreement Change”). If a change to the Agreement materially modifies your rights or obligations, you will have to accept the modified Agreement to continue to use the Services. Please check the Agreement periodically for changes. You understand the importance of regularly reviewing these Terms and other portions of the Agreement as updated on the relevant Site or App. Agreement Changes that are material are effective upon your acceptance of the modified Agreement. Use of the Services after notice of any Agreement Change will confirm that accepted the modifications to the Agreement. Agreement Changes that are immaterial are effective upon publication. Notwithstanding the foregoing, (a) any dispute between the parties that arose before the effective date of an Agreement Change is governed by the Agreement (including the binding individual arbitration clause) that was in place when the dispute arose and (b) if an Agreement Change negatively and materially impacts your rights under the Agreement, and Mad Mobile does not waive the applicability of those changes to you, you may terminate the Agreement by providing written notice of termination to Mad Mobile. Your notice must be given within 30 days following the date of notice by Mad Mobile of the Agreement Change (through posting on the Sites, Apps, or otherwise).

We reserve the right to modify or discontinue any part of the Services (including by limiting or discontinuing certain features of the Services), temporarily or permanently, without notice to you. We will have no liability because of any change to the Services or any suspension or termination of your access to or use of the Services.

9. How Other Policies Form the Agreement

These Terms incorporate certain of Mad Mobile’s policies generally applicable to users of the Sites and Apps as well specific agreements relating to portions of the Services as described below. These Terms together with those policies and Services-specific agreements (as applicable) together constitute all the terms and conditions agreed upon between you and Mad Mobile and supersede any prior agreements in relation to the subject matter of the Agreement, other than a signed, written agreement between you and Mad Mobile relating to the applicable portion of the Services that is the subject matter of the Agreement. The Agreement will govern any updates to the Services provided to you by Mad Mobile that replace or supplement the Services, unless the upgrade is accompanied by a separate agreement, in which case the terms of that separate agreement will govern.

General Policies. You may access the policies described below at the Sites and you represent that you have and read and agree to all provisions of those policies and understand they are incorporated by reference into these Terms. The policies are as follows:

• Privacy Policy. The Privacy Policy explains what information we collect about you and our use and treatment of that information. Note that we may disclose information about you to non-affiliated third parties and if you use the Services outside of the United States, you consent to having your personal data transferred to and processed in the United States. By accessing and using the Services, you are agreeing to these Terms and with Mad Mobile’s practices regarding the collection, use, and disclosure of your information, as set forth in the Privacy Policy. Please click here to access the Privacy Policy.

• Return and Refund Policy. Merchants set their own cancellation and refund policies. Once an order has been made through the Services, you will need to contact the Merchant directly to inquire if you can make a change to or cancel the order or whether you may receive a refund. Refunds are governed by the refund policies of the Merchant from which you ordered. Credits or adjustments in connection with refunds or cancelled orders involve banks and card networks and can take up to 7–10 days to appear in your bank account. For technical problems or such as problems with a charge to your payment method by us (and not a Merchant or other third party), please notify us at support@madmobile.com immediately to report the problem.

Services-Specific Agreements. Certain aspects of the Services may be governed by separate terms or agreements applicable only to that aspect of the Services. Some of those terms and agreements are set forth below. If you do not use that aspect of the Services, that agreement may not be relevant to you. In that case, if there is any conflict between that specific agreement and the rest of the Agreement, the rest of the Agreement will control.

• Cake Gift Card Agreement. Cake Gift Cards is a service providing by Mad Mobile’s affiliate Cake Corporation (“Cake”) that may be available to you at participating Merchants. Please refer to the CAKE Gift Card Consumer Terms and Conditions for more information about the terms, conditions and policies, which are incorporated into these Terms by reference, that apply to the use of the Cake Gift Cards service.
• Gift Widget Terms. Cake provides a gift widget through cake.net (“Gift Widget”) that allows Merchants to ask for monetary gifts or contributions from cake.net users. Such gifts are non-refundable and generally not tax deductible. Please refer to the Merchant Gift Terms for more information about the terms, conditions and policies, which are incorporated into these Terms by reference, that apply to the use of the Gift Widget.

• Additional Terms. Your use of the Services is subject to all additional terms, policies, rules, or guidelines applicable to the Services or certain features of the Services we may post on or link to from any of the Services (the “Additional Terms”), such as license agreements for any downloadable software applications, or rules applicable to a particular feature or content on the Services, subject to Section 8. All Additional Terms are incorporated by this reference into, and made a part of, the Agreement, to the extent they relate to portions of the Service you access or use.

Any additional or different terms or conditions other than the Agreement in relation to the subject matter of the Agreement in any oral communication from you to Mad Mobile or any written communication from you to Mad Mobile not signed by both you and Mad Mobile are void. You represent that you have not accepted the Agreement in reliance on any oral or written representations made by Mad Mobile not contained in the Agreement.

10. IP Rights and Licenses

Ownership of the Services. The Services and the content residing thereon are owned by Mad Mobile or its business partners, including Merchants. Such content includes the text, software, scripts, graphics, photos, sounds, interactive features, visual interfaces, design, compilation, information, data, computer code (including source code or object code), products, services, and the trademarks, service marks, and logos contained in the Services (“Mad Mobile Content”). Mad Mobile Content is subject to copyright, trademark, and other intellectual property rights under United States law, the law of the jurisdiction where you reside, and international conventions. All present and future rights in and to trade secrets, patents, copyrights, trademarks, service marks, know-how, and other proprietary rights of any type under the laws of any governmental authority, domestic or foreign, including rights in and to all applications and registrations relating to Mad Mobile or the Services will, as between you and Mad Mobile, be and remain the sole and exclusive property of Mad Mobile.

For the avoidance of doubt, (a) certain menu or other description information displayed on the Services may be the property of the applicable Merchant or its licensors and protected by intellectual property laws and (b) the trademarks, service marks, designs, and logos of Merchants displayed on the Services may be the registered and unregistered trademarks of those Merchants and their licensors. Your use of any of the foregoing intellectual property, except as provided in the Agreement, is strictly prohibited without the authorization of the Merchant or their licensors.

Mad Mobile grants no license to you under any of the above described IP rights by virtue of the Agreement, except for the conditional right to use the Services.

License Grant to You. The Services are licensed, not sold, to you for use only under the terms of the Agreement. Subject to your complete and ongoing compliance with the terms and conditions of the Agreement, Mad Mobile grants you a personal, limited, revocable, non-transferable license to: (a) use the App on devices you own or control; and (b) access and use the Sites, in both instances solely for your own use or for the entity on whose behalf you are authorized to act.

License Limitations. You may not modify, alter, reproduce, or distribute the App. You may not directly rent, lease, lend, sell, redistribute, or sublicense the Services. If you breach any license restrictions or other restrictions on use of the Services, or otherwise exceed the scope of the licenses granted in the Agreement, then you may be subject to prosecution and damages, and liability for infringement of intellectual property rights, and denial of access to the Services.

Your Grant of a License. You retain any intellectual property rights in any copyrighted materials and trademarks contained in User Media or any feedback regarding Mad Mobile or the Services (such as input and suggestions regarding problems with or proposed modifications or improvements to the Services) or other communication other than data protected under federal and state privacy laws, your enabled privacy settings, or our Privacy Policy you submit to us (collectively, “User Submissions”); however, you grant Mad Mobile a fully paid, perpetual, irrevocable, non-exclusive, worldwide right and license to host, store, transfer, display, perform, reproduce, modify, distribute  (through multiple tiers), use, adapt, and otherwise exploit User Submissions (including any facts or concepts contained in User Submissions) in whole or in part, in all media or distribution methods (now know or later developed) alone or as part of other works in any form, without territorial or time limitations, and to sublicense those rights in any manner and for any purpose, including to improve the Services and create other products and services. You also grant the Mad Mobile the right to use any information, including personal information, included with any User Submission for the use or distribution of that User Submission, subject to the Privacy Policy. You will remain responsible for the accuracy, copyright compliance, legality, decency, or any other aspect of submitted material, including any User Submission or part of a User Submission. By posting User Submissions on public portions of the Services or sharing User Submissions with other users of the Services, you grant those users a non-exclusive license to access and use those User Submissions as permitted by the Agreement and the functionality of the Services. These licenses survive termination of the Agreement.

11. Consent to Arbitrate and Waiver of Class Action

This Section requires that claims or disputes arising out of the Agreement that cannot be negotiated to resolution be generally resolved through arbitration (and not by the courts). Please read it carefully. This Section survives termination of these Terms.

Initiating a Claim – We want our users to have an excellent experience so we encourage you to contact our customer support team if you have concerns regarding the operation of the Services or Mad Mobile. If you conclude that we have not satisfied your concern and that you must pursue legal action, you agree that your claim must be resolved by the processes in this Section.

General. To resolve disputes between you and Mad Mobile in the most expedient and cost effective manner, to the fullest extent permitted by law, you and Mad Mobile agree that every dispute arising in connection with the Agreement will be resolved by binding arbitration. Arbitration is less formal than a lawsuit in court. Arbitration uses a neutral arbitrator instead of a judge or jury, may allow for more limited discovery than in court, and can be subject to very limited review by courts. Arbitrators can generally award the same damages and relief that a court can award. The Agreement to arbitrate disputes includes all claims arising out of or relating to any aspect of the Agreement, whether based in contract, tort, statute, fraud, misrepresentation, or any other legal theory, and regardless of whether a claim arises during or after the termination of the Agreement. TO THE FULLEST EXTENT PERMITTED BY LAW, YOU UNDERSTAND AND AGREE THAT, BY ENTERING INTO THE AGREEMENT, YOU AND MAD MOBILE ARE EACH WAIVING THE RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE IN A CLASS ACTION.

Exceptions. Nothing in the Agreement will be deemed to waive, preclude, or otherwise limit the right of either party to: (a) bring an individual action in small claims court; (b) pursue an enforcement action through the federal, state, provincial or local agency if that action is available; (c) seek injunctive relief in a court of law; or (d) to file suit in a court of law to address an intellectual property infringement claim.

Arbitrator. Any arbitration between you and Mad Mobile will be settled under the Federal Arbitration Act, and governed by the Commercial Dispute Resolution Procedures and the Supplementary Procedures for Consumer Related Disputes (collectively, “AAA Rules”) of the American Arbitration Association (“AAA”), as modified by these Terms, and will be administered by the AAA. The AAA Rules and filing forms are available online at www.adr.org, by calling the AAA at 1-800-778-7879, or by contacting Mad Mobile.

Notice; Process. A party who intends to seek arbitration must first send a written notice of the dispute to the other party by certified U.S. Mail or Canada Post mail, or by Federal Express (signature required) or, only if the other party has not provided a current physical address, then by electronic mail (“Notice”). Mad Mobile’s address for Notice is: 9th Floor, MetWest Three, 4050 West Boy Scout Boulevard, Tampa, Florida 33607. The Notice must: (a) describe the nature and basis of the claim or dispute; and (b) set forth the specific relief sought (“Demand”). The parties will make good faith efforts to resolve the claim directly, but if the parties do not reach an agreement to do so within 30 days after the Notice is received, you or Mad Mobile may commence an arbitration proceeding. During the arbitration, the amount of any settlement offer made by you or Mad Mobile must not be disclosed to the arbitrator until after the arbitrator makes a final decision and award, if any. If the dispute is finally resolved through arbitration in your favor, Mad Mobile will pay you the highest of: (a) the amount awarded by the arbitrator, if any; (b) the last written settlement amount offered by Mad Mobile in settlement of the dispute prior to the arbitrator’s award; or (c) $1,000.

Fees. If you commence arbitration under the Agreement, Mad Mobile will reimburse you for your payment of the filing fee, unless your claim is for more than $10,000, in which case the payment of any fees will be decided by the AAA Rules. Any arbitration hearing will take place at a location to be agreed upon in Hillsborough County, Florida, but if the claim is for $10,000 or less, You may choose whether the arbitration will be conducted: (a) solely on the basis of documents submitted to the arbitrator; (b) through a non-appearance based telephone hearing; or (c) by an in-person hearing as established by the AAA Rules in the county (or parish) of your billing address. If the arbitrator finds that either the substance of your claim or the relief sought in the Demand is frivolous or brought for an improper purpose (as measured by the standards in Federal Rule of Civil Procedure 11(b)), then the payment of all fees will be governed by the AAA Rules. In that case, you will reimburse Mad Mobile for all monies previously disbursed by it that are otherwise your obligation to pay under the AAA Rules. Regardless of how the arbitration is conducted, the arbitrator must issue a reasoned written decision sufficient to explain the essential findings and conclusions on which the decision and award, if any, are based. The arbitrator may make rulings and resolve disputes as to the payment and reimbursement of fees or expenses at any time during the proceeding and upon request from either party made within 14 days of the arbitrator’s ruling on the merits.

No Class Actions. TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND MAD MOBILE AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN ITS RESPECTIVE INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. Further, unless both you and Mad Mobile agree otherwise, the arbitrator may not consolidate more than one individual’s or entity’s claims and may not otherwise preside over any form of a representative or class proceeding.

Modifications to this Arbitration Provision. If Mad Mobile changes this arbitration provision, other than a change to Mad Mobile’s address for Notice, you may reject the change by sending Mad Mobile written notice within 30 days of the change to Mad Mobile’s address for Notice, in which case your account with Mad Mobile will be immediately terminated and this arbitration provision, as in effect immediately prior to the changes you rejected will survive.

Enforceability. The arbitrator has exclusive authority to resolve any dispute relating to the interpretation, applicability, or enforceability of this binding arbitration agreement. If this Section 11 is found to be unenforceable or if this entire Section 11 is found to be unenforceable, then this entire Section 11 is null and void, the remaining provisions of these Terms will remain in effect under the “Severability” clause in Section 14 below, and the exclusive jurisdiction and venue described in Section 14 will govern any action arising out of or related to the Agreement.

12. Limitation of Liability

Generally. Please read this Section carefully since it limits the liability of the Mad Mobile Entities. Each of the subsections below only applies up to the maximum extent permitted under applicable law. Nothing in this Section is intended to limit any rights you may have that may not be lawfully limited.

Limitation of Liability. NO MAD MOBILE ENTITY WILL BE LIABLE TO YOU OR ANY THIRD PARTY FOR INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA, OR OTHER INTANGIBLE LOSSES, THAT ARISE FROM THE USE OF, INABILITY TO USE, OR UNAVAILABILITY OF THE SERVICES OR ANY MATERIALS OR CONTENT ON THE SERVICES OR OTHERWISE ARISE IN CONNECTION WITH THE AGREEMENT WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STATUTE, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT ANY MAD MOBILE ENTITY HAS BEEN INFORMED OF THE POSSIBILITY OF DAMAGE. UNDER NO CIRCUMSTANCES WILL ANY MAD MOBILE ENTITY BE RESPONSIBLE FOR ANY DAMAGE, LOSS, OR INJURY RESULTING FROM HACKING, TAMPERING, OR OTHER UNAUTHORIZED ACCESS OR USE OF THE SERVICES OR YOUR ACCOUNT, OR THE INFORMATION CONTAINED IN YOUR ACCOUNT OR ACCESSIBLE VIA THE SERVICES.

TO THE FULLEST EXTENT PERMITTED BY LAW, THE MAD MOBILE ENTITIES ASSUME NO LIABILITY OR RESPONSIBILITY FOR (a) ANY LOSS OF PAYMENT TRANSACTIONS OR LOSS OF DATA, (b) PERSONAL INJURY OR PROPERTY DAMAGE, OF ANY NATURE WHATSOEVER, RESULTING FROM YOUR ACCESS TO AND USE OF ANY SERVICES, (c) ANY UNAUTHORIZED ACCESS TO OR USE OF MAD MOBILE’S SYSTEMS OR ANY AND ALL PERSONAL INFORMATION OR FINANCIAL INFORMATION STORED ON THOSE SYSTEMS, (d) ANY INTERRUPTION OR CESSATION OF TRANSMISSION TO OR FROM THE SERVICES, (e) ANY BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE THAT MAY BE TRANSMITTED TO OR THROUGH THE SERVICES BY ANY THIRD PARTY, (f) ANY ERRORS OR OMISSIONS IN ANY CONTENT AND MATERIALS OR FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF ANY CONTENT MADE AVAILABLE VIA THE SERVICES, (g) YOUR CONTENT, OR (h) THE DEFAMATORY, OFFENSIVE, OR ILLEGAL CONDUCT OF ANY THIRD PARTY.

EXCEPT AS PROVIDED IN PART (iii) OF THE “Notice; Process” SECTION OF SECTION 11, NO MAD MOBILE ENTITY OR ANY OF THEIR PROCESSORS, SERVICE PROVIDERS, SUPPLIERS, OR LICENSORS (OR THEIR RESPECTIVE AFFILIATES, AGENTS, DIRECTORS, OR EMPLOYEES) WILL BE LIABLE TO YOU FOR ANY CLAIMS, PROCEEDINGS, LIABILITIES, OBLIGATIONS, DAMAGES, LOSSES OR COSTS IN AN AMOUNT EXCEEDING THE GREATER OF (a) THE AGGREGATE AMOUNT OF FEES AND CHARGES PAID BY YOU TO MAD MOBILE PURSUANT TO THE AGREEMENT FOR THE APPLICABLE SERVICES RELATING TO THE CLAIMS, PROCEEDINGS, LIABILITIES, OBLIGATIONS, DAMAGES, LOSSES, OR COSTS IN THE SIX MONTH PERIOD PRECEDING THE EVENT THAT GAVE RISE TO THE CLAIM OF LIABILITY, OR (b) $100.

YOU RECOGNIZE AND CONFIRM THAT IF YOU INCUR ANY DAMAGES, LOSSES, OR INJURIES THAT ARISE OUT OF THE SERVICES OR ANY MAD MOBILE ENTITY’S ACTS OR OMISSIONS, THE DAMAGES, IF ANY, CAUSED TO YOU ARE NOT IRREPARABLE OR SUFFICIENT TO ENTITLE YOU TO AN INJUNCTION, AND YOU WILL HAVE NO RIGHTS TO ENJOIN OR RESTRAIN THE DEVELOPMENT, PRODUCTION, DISTRIBUTION, ADVERTISING, EXHIBITION, OR EXPLOITATION OF THE SERVICES.

IF YOU ARE A CALIFORNIA RESIDENT, YOU WAIVE CALIFORNIA CIVIL CODE SECTION 1542, WHICH SAYS: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH, IF KNOWN BY HIM MUST HAVE MATERIALLY AFFECTED HIS SETTLEMENT WITH THE DEBTOR.” TO THE FULLEST EXTENT ALLOWED UNDER APPLICABLE LAW, YOU ALSO WAIVE ANY PROTECTION THAT MAY EXIST UNDER ANY COMPARABLE OR SIMILAR STATUTES OR PRINCIPLES OF COMMON LAW APPLICABLE IN STATES OTHER THAN CALIFORNIA.

EACH PROVISION OF THE AGREEMENT THAT PROVIDES FOR A LIMITATION OF LIABILITY, DISCLAIMER OF WARRANTIES, OR EXCLUSION OF DAMAGES IS INTENDED TO AND DOES ALLOCATE THE RISKS BETWEEN THE PARTIES UNDER THE AGREEMENT. THIS ALLOCATION IS AN ESSENTIAL ELEMENT OF THE BASIS OF THE BARGAIN BETWEEN THE PARTIES. EACH OF THESE PROVISIONS IS SEVERABLE AND INDEPENDENT OF ALL OTHER PROVISIONS OF THE AGREEMENT. THE LIMITATIONS IN THIS SECTION 12 WILL APPLY EVEN IF ANY LIMITED REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

Third Party Disputes. ANY DISPUTE YOU HAVE WITH ANY CARRIER, THIRD PARTY PROVIDER, THIRD PARTY SERVICE, OR OTHER THIRD PARTY, INCLUDING ANY OTHER USER OF THE SERVICES, IS DIRECTLY BETWEEN YOU AND THAT THIRD PARTY, AND YOU IRREVOCABLY RELEASE THE MAD MOBILE ENTITIES FROM ANY AND ALL CLAIMS, DEMANDS AND DAMAGES (ACTUAL AND CONSEQUENTIAL) OF EVERY KIND AND NATURE, KNOWN AND UNKNOWN, ARISING OUT OF OR IN ANY WAY CONNECTED WITH THOSE DISPUTES.

13. Digital Millenium Copyright Act

DMCA Notification. We comply with the provisions of the Digital Millennium Copyright Act applicable to Internet service providers (17 U.S.C. §512, as amended). If you have an intellectual property rights-related complaint about material posted on the Services, you may contact our Designated Agent at the following address:

Mad Mobile, Inc.

ATTN: Legal Department (Copyright Notification)

9th Floor, MetWest Three
4050 West Boy Scout Boulevard

Tampa, Florida 33607

Email: copyright@cake.net

Any notice alleging that materials hosted by or distributed through the Services infringe intellectual property rights must include the following information:

1. an electronic or physical signature of the person authorized to act on behalf of the owner of the copyright or other right being infringed;
2. a description of the copyright-protected work or other intellectual property right that you claim has been infringed;
3. a description of the material that you claim is infringing and where it is located on the Services;
4. your address, telephone number, and email address;
5. a statement by you that you have a good faith belief that the use of those materials on the Services is not authorized by the copyright owner, its agent, or the law; and
6. a statement by you that the above information in your notice is accurate and that, under penalty of perjury, you are the copyright or intellectual property owner or authorized to act on the copyright or intellectual property owner’s behalf.

Repeat Infringers. Mad Mobile will promptly terminate without notice the accounts of users that are determined by Mad Mobile to be “Repeat Infringers.” A Repeat Infringer is a user who has been notified of infringing activity or has had User Media removed from the Services at least twice.

14. Dreary Miscellaneous Terms That Are Still Important

This Section may be laborious to read but it is an essential part of the understanding between Mad Mobile and you. Mad Mobile’s ability to make the services it provides to its users depends on structuring the engagement on terms that meet Mad Mobile’s internal risk tolerance requirements. While we are sympathetic if you cannot agree to any of the Agreement, including the terms in this Section, you may not use the Services if you make that decision. In that event, however, we want to hear from you, so please contact us at support@madmobile.com if you find the Agreement prohibitively restrictive.

Disclosures and Notices and E-Sign Consent. Mad Mobile may provide disclosures and notices regarding the Services, the Agreement, or your account to you electronically by posting it to one of the Sites, or by emailing it to an email address listed in your user account. Those electronic disclosures and notices will have the same meaning and effect as if you were provided with physical copies. Those disclosures and notices are considered received by you within 48 hours of the time posted or emailed to you unless Mad Mobile receives notice of non-delivery. Review the applicable Site or App regularly to review the prevailing disclosures and notices and check for updates. You will keep email address(es) valid and active and to monitor your email account(s). Mad Mobile will not be liable to you or any third party for any losses resulting from your failure to comply with the foregoing. To withdraw consent to receiving disclosures and notices electronically, contact support@madmobile.com. You agree that your electronic signature shall have the same effect as a manual, physical signature. Your consent to receive electronic communications is valid until and unless you revoke it. While you may revoke your consent at any time, consent to electronic Communications is a condition of some Mad Mobile Services, and if you revoke it you will no longer be permitted to use the Services.

Recording Calls. To the extent permitted by law Mad Mobile may, without further notice or warning and in our discretion, monitor or record telephone conversations you or anyone acting on your behalf has with Mad Mobile or its agents for quality control and training purposes or for its own protection. You acknowledge and understand that, while your communications with Mad Mobile may be overheard, monitored, or recorded without further notice or warning, not all telephone lines or calls may be recorded by Mad Mobile, and Mad Mobile does not guarantee that recordings of any telephone calls will be retained or retrievable.

Disclaimers. THE SERVICES AND OTHER MATERIALS OR TECHNOLOGY MADE AVAILABLE BY MAD MOBILE TO YOU UNDER THE AGREEMENT, THROUGH THE SERVICES, OR PROVIDED INCIDENTALLY TO THE AGREEMENT ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTY OR CONDITION OF ANY KIND AND THE MAD MOBILE ENTITIES HEREBY DISCLAIM ANY AND ALL REPRESENTATIONS, WARRANTIES OR CONDITIONS, EXPRESS OR IMPLIED, MADE TO YOU OR ANY OTHER PERSON, INCLUDING ANY WARRANTY OR CONDITION REGARDING QUALITY, SUITABILITY, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, QUIET ENJOYMENT, NON-INFRINGEMENT, ACCURACY, COMPLETENESS, OR OTHERWISE (REGARDLESS OF ANY COURSE OF DEALING, CUSTOM, OR USAGE OF TRADE). YOUR ACCESS TO AND USE OF THE SERVICES, ANY WEBSITES OR MATERIALS LINKED TO ANY SERVICES IS AT YOUR OWN RISK. THE MAD MOBILE ENTITIES DO NOT WARRANT THAT THE SERVICES OR ANY PORTION OF THE SERVICES, OR ANY MATERIALS OR CONTENT OFFERED THROUGH THE MAD MOBILE SERVICES, WILL BE UNINTERRUPTED, SECURE, OR FREE OF ERRORS, VIRUSES, OR OTHER HARMFUL COMPONENTS, AND DO NOT WARRANT THAT ANY OF THOSE ISSUES WILL BE CORRECTED.

NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM THE SERVICES OR ANY MATERIALS OR CONTENT AVAILABLE THROUGH THE SERVICES WILL CREATE ANY WARRANTY REGARDING ANY OF THE MAD MOBILE ENTITIES OR THE SERVICES. YOU ASSUME ALL RISK FOR ANY DAMAGE THAT MAY RESULT FROM YOUR USE OF OR ACCESS TO THE SERVICES, YOUR DEALING WITH ANY THIRD PARTY IN CONNECTION WITH THE SERVICES, AND ANY MATERIALS OR CONTENT AVAILABLE THROUGH THE SERVICES. YOU ARE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR PROPERTY (INCLUDING YOUR COMPUTER SYSTEM OR MOBILE DEVICE USED IN CONNECTION WITH THE SERVICES), OR THE LOSS OF DATA THAT RESULTS FROM THE USE OF THE SERVICES OR THE DOWNLOAD OR USE OF RELATED MATERIAL OR CONTENT.

SOME JURISDICTIONS MAY PROHIBIT A DISCLAIMER OF WARRANTIES AND CONDITIONS AND YOU MAY HAVE OTHER RIGHTS THAT VARY FROM JURISDICTION TO JURISDICTION.

Indemnification. You will defend, indemnify, and hold harmless the Mad Mobile Entities against all claims, liabilities, damages, losses, expenses, tax assessments, penalties, interest, and expenses (including reasonable attorneys’ fees and costs) arising out of or connected with any claim, action, audit, investigation, inquiry, or other proceeding instituted by an individual or entity that arises out of or relates to: (a) your access to, use of, or alleged use of, the Services, including your interaction with any entity that advertises or promotes offers on the Services; (b) any actual or alleged violation of your representations, warranties, agreements, or obligations referenced in the Agreement or any applicable law or regulation; (c) any actual or alleged violation by you of Mad Mobile’s policies or applicable policies of its business partners or payment card association rules; (d) wrongful or improper use of any Services by or on behalf of you; (e) your violation of any rights of a third party, including any intellectual property right or publicity, confidentiality, other property, or privacy right; (f) your violation of any federal, state, or local law, rule, or regulation, including any applicable data privacy or security laws, any laws governing gift cards, and any law or regulation governing the use or sale of alcohol; and (g) any dispute or issue between you and any third party, including a Merchant. Mad Mobile maintains the right to control its own defense and to choose its own legal counsel in any matter subject to the foregoing indemnification, and you will cooperate with Mad Mobile’s defense of the claim.

Assignment. The Agreement, and any rights or obligations hereunder, may not be transferred or assigned by you without Mad Mobile’s prior written consent, but may be assigned or transferred by Mad Mobile without restriction.

Excused Non-Performance. Mad Mobile will not be liable or responsible to you, nor be deemed to have defaulted or breached the Agreement, for any failure or delay in fulfilling or performing any term of the Agreement when and if failure or delay is caused by or results from acts or circumstances beyond the reasonable control of Mad Mobile including acts of God, flood, fire, earthquake, explosion, governmental actions, war, invasion or hostilities (whether war is declared or not), terrorist threats or acts, riot, or other civil unrest, national emergency, revolution, insurrection, epidemic, lockouts, strikes, or other labor disputes (whether or not relating to either party’s workforce), or restraints or delays affecting carriers or inability or delay in obtaining supplies of adequate or suitable materials, materials or telecommunication breakdown or power outage.

Entire Agreement. The Agreement, along with any applicable policies and agreements made available at any Site or App incorporated into the Agreement by express reference and any exhibits, appendices, addenda, schedules, and amendments explicitly made to the Agreement, sets forth the entire understanding between you and Mad Mobile regarding your use of the Services, and supersedes all other agreements, oral or in writing related to the Services, unless made in writing and expressly incorporated into the Agreement.

Waiver. No waiver by any party of any of the Agreement will be effective unless explicitly set forth in writing and signed by the party so waiving. Except as otherwise set forth in the Agreement, no failure to exercise, or delay in exercising, any rights, remedy, power, or privilege arising from the Agreement will operate or be construed as a waiver thereof, nor will any single or partial exercise of any right, remedy, power or privilege preclude any other or further exercise thereof or exercising any other right, remedy, power, or privilege. NOTHING IN THE AGREEMENT WILL AFFECT ANY NON-WAIVABLE STATUTORY RIGHTS THAT APPLY TO YOU.

Severability. If any term or provision of the Agreement is invalid, illegal, or unenforceable in any jurisdiction, that invalidity, illegality, or unenforceability will affect no other term or provision or invalidate or render unenforceable that term or provision in any other jurisdiction.

Governing Law. The Agreement is governed by and construed under the laws of the State of Florida without reference to conflict of laws principles that would cause the application of the laws of another jurisdiction. If a lawsuit or court proceeding is permitted under the Agreement, then you and Mad Mobile will submit to the personal and exclusive jurisdiction of the state courts and federal courts within Tampa, Florida to litigate any dispute.

Interpretation. Section headings are used in the Agreement for convenience of reference only and will not affect the meaning of any provision of the Agreement. For purposes of the Agreement: (a) the words “include,” “includes,” and “including” will be deemed followed by the words “without limitation”; (b) the words “such as,” “for example,” “e.g.,” and any derivatives of those words will mean by way of example and the items that follow these words will not be deemed an exhaustive list; and (c) the word “or” is used in the inclusive sense of “or” and the terms “or,” “any,” and “either” are not exclusive. No ambiguity will be construed against any party based on a claim that the party drafted the language.

Special Notice for California Residents. Pursuant to California Civil Code Section 1789.3, if you have any questions about pricing, complaints, or inquiries about Mad Mobile or its services please contact us at support@madmobile.com or via certified mail at:

Mad Mobile, Inc.
9th Floor, MetWest Three
4050 West Boy Scout Boulevard
Tampa, Florida 33607

Attention: Customer Support

California residents are also entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted by telephone at (800) 952-5210 or in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834.

15. Notice Regarding Apple

If you are using our Apps on an iOS device, the terms of this Section 15 apply. You acknowledge that the Agreement is between you and Mad Mobile only, not with Apple, and Apple is not responsible for the Services or their content. Apple has no obligation to furnish any maintenance or support services with respect to the Services. If the Services fail to conform to any applicable warranty, you may notify Apple and Apple will refund any applicable purchase price for the mobile application to you; and, to the maximum extent permitted by applicable law, Apple has no other warranty obligation with respect to the Services. Apple is not responsible for addressing any claim by you or any third party relating to the Services or your possession or use of the Services, including: (a) product liability claims; (b) any claim that the Services fail to conform to any applicable legal or regulatory requirement; and (c) claims arising under consumer protection or similar legislation. Apple is not responsible for the investigation, defense, settlement, or discharge of any third party claim that the Services or your possession and use of the mobile application infringe that third party’s intellectual property rights. You agree to comply with any applicable third party terms when using the Services. Apple and Apple’s subsidiaries are third party beneficiaries of Section 15 of these Terms, and upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce this Section 15 of these Terms against you. You hereby represent and warrant that: (i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.

This Privacy Policy (this “Policy”) describes the privacy practices of Mad Mobile, Inc. and its subsidiary companies, including Cake Corporation (“Mad Mobile”, “we”, or “us”), with respect to personal information we collect when users sign up for, use, access or otherwise interact with madmobile.com, cake.net and trycake.com (the “Sites”) as well as any applications, services, programs, and products of Mad Mobile developed from time to time, including point-of-sale (POS) software and hardware services, guest management services, online ordering services, contactless order and pay-at-table functionality, payment facilitation services, and associated mobile applications and social media plugins or websites and applications made available by Mad Mobile to its business customers (“Merchants”) (collectively, the “Services”) and in other settings where we reference this Policy, and how we use, share and store such information. By using the Sites or Services or providing Personal Information to us you consent to the terms of this Policy.

This Policy covers the following persons (“you” or “your”):

• Merchants that have indicated their interest in the Services or are contracted with Mad Mobile to receive the Services;
• Visitors to the Sites;
• Guests or employees of Merchants or any other persons who use the Services or whose personal information is processed using the Services.

This Policy does not describe, and Mad Mobile is not responsible for, the privacy and data processing practices of our Merchants or other third parties, who may maintain separate privacy policies.  If you are a Merchant employee, your employer is responsible for providing any additional required notices or information to you regarding its privacy practices outside of this Policy.

For the purposes of this Policy, “Personal Information” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal data” under applicable data privacy laws, rules, or regulations. Examples of Personal Information are a name, an online identifier, biometric information, a contact address, social media reviews and ratings, device identifiers that can be linked to a particular consumer, and precise Geolocation Data.

We may change this Policy from time to time. If changes are made, notification will happen by posting the updated policy to the Sites or Services. The most current version of this Policy will be effective at the time it is posted. By continuing to access or use the Sites and Services after those changes become effective, you agree to be bound by the revised Policy. If you have a disability, you may access this Policy in an alternative format by contacting support@trycake.com.

This Policy covers the following areas:

I. The Information Mad Mobile Collects and How It is Used

II. How Your Personal Information May Be Shared

III. How Mad Mobile Retains Personal Information

IV. How Mad Mobile Secures Personal Information

V. Cookies and Similar Tracking Technologies

VI. Your Privacy Rights

VII. Region-Specific Disclosures

VIII. How to Contact Us

IX. Amendments 

I. The Information Mad Mobile Collects and How It is Used

A. Information Collected

Mad Mobile collects and uses Personal Information as follows:

Account and Transactional Data

1. Account Information. We ask for and collect Personal Information directly or indirectly (such as through a third party application) in connection with the marketing, registration, creation, or updating of an account with Mad Mobile (“Account Information”), or when you express an interest in using, or use or access, the Sites or Services, including as an agent or employee of a Merchant. This includes information a Merchant or Merchant employee may provide as part of any identity verification process such as name; email address; mailing address; phone number; birthdate; passport, driver’s license, Social Security, Taxpayer Identification, or other government-issued identification; or other historical, contact, demographic or authentication information.
2. Transactional Data. We may collect information about you (“Transactional Data”) when you engage in activities on or related to the Sites or Services, including browsing data (such as the path you take through the Sites or Services, how long you spent on a page, access times, and details about your session as a Merchant guest on an applicable Service), your activities on a social media service (such as the Facebook page of Cake Corporation (“Cake”)) or websites or applications operated by Mad Mobile on behalf of Merchants, you ordering, making a payment for, reserving or reviewing a Merchant’s product or service through the Services (such as booking a guest at a Merchant location), you using a Mad Mobile branded gift card issued by a Merchant, you signing up for emails, mobile messages, or social media notifications via the Sites or Services, you submitting content and/or posting content/reviews in discussion forums, you communicating with Mad Mobile customer service or electronic media platforms, you participating in surveys, focus groups, or contests, or customer referral programs and you signing up for special offers from Merchants or other third parties through the Sites or Services.

Transactional Data may include (a) first and last names, (b) a home or other physical address, including street name and name of city or town, (c) an email address or other online contact information, such as an instant messaging user identifier or a screen name, (d) telephone number, (e) Social Security number, (f) date of birth, (g) photographs, (h) reviews and ratings, (i) information from any social network you may have connected from, (j) a description of transaction and when and where it occurred, and (k) certain financial account or payment details, such as a payment method, a bank account number or a credit card number, expiration date, and authentication codes or related information. We do not collect social insurance numbers from consumers in Canada.

If you are an employee of one of a Merchant we may collect Personal Information about you through your use of the Services, such as your name, email address, mailing address, phone number, and information relating to your role, such as your job title, wage rates and salary and hours worked.

If you are a Merchant guest, we may collect Account Information or Transaction Data directly from you through your use of certain Services, including online ordering, on-premise ordering and payment services, waitlist and reservation services, and other guest services as provided and developed by us from time to time. We may also collect and/or receive your Personal Information when you place an order with, make a purchase from (including gift cards), or otherwise complete a transaction with a Merchant or participate in their respective loyalty or marketing programs. If you are not using Mad Mobile Services, but place an order with, make a purchase from, order delivery from, dine with, or otherwise complete a transaction with one of our Merchants, our Merchant may collect your Personal Information and input such information into Mad Mobile systems, which may include identification information, such as your name, phone number, email, and delivery address. In all cases, the actual Personal Information collected will vary depending on the Services and systems being used by you or the Merchant.

We may use Personal Information for, among other things, enabling Merchants to use our Services and operate their business (e.g., to allow them to complete a transaction, fulfill orders, contact you with updates, advertise and market to you, either directly or through a third party), identity confirmation, enabling Merchants and Merchant employees to access and use the Services, maintenance and improvement of the Services, marketing purposes (such as sending you marketing communications, either directly or through a third party, in relation to the Services that might interest you and enabling Merchants, either directly or through a third party, to advertise their products and services to you), information purposes (such coupon delivery, sending you news and information about the Services, or tracking the success of a referral program), internal operations (improving the effectiveness and security of the business or consumer services of Mad Mobile and its affiliate companies), contacting you to resolve disputes or collect fees, maintaining records for Merchants regarding their employee’s interaction with and use of the Services, and personalizing and facilitating user’s experience with the Services or the services of third parties. In addition, if you use our Services to send information or a product to another person, we may store that information in a form that is personally identifiable. Mad Mobile may also process Personal Information submitted to us in connection with our employment activities, such as in connection with recruitment efforts or candidate evaluations.

You may disclose Personal Information to us so that we can provide assistance and information to you. Where consistent with applicable law we record and store telephone calls and chat transcripts for a period of time when you interact with our customer or technical support personnel, or if you provide us feedback about our Services. We may use Personal Information to deliver information and support you request, troubleshoot issues you are having with the Sites, perform administrative tasks in connection with the Services, contact you, enforce our agreements (including any applicable terms of use, terms of service, or similar agreements and this Policy), investigate, detect or prevent fraud, security breaches and other potentially prohibited or illegal activities, comply with applicable law, regulation, and legal process and cooperate with law enforcement activities, each to the extent permitted by applicable law. Personal Information may also be used in verifying identity, credit investigation, credit eligibility, identity or account verification processes, fraud detection processes, or collection procedures. We may also use Personal Information for any other business purpose stated when collecting such Personal Information or as otherwise set forth in applicable data privacy laws, such as the California Privacy Rights Act of 2020, along with any implementing regulations (the “CPRA“).

Where required by law or where we believe it is necessary, we use the data we collect from you to protect our legal rights and the interests of others. This includes using such data to secure and protect your information and our interests, comply with any applicable legal or regulatory requirements, legal basis including legitimate interests or consent, or other legal obligation, to assist in an investigation, to protect and defend our rights and property, or the rights or safety of third parties, to protect the integrity of our Sites and Services, employees and users, to analyze user patterns to optimize web presentation, to identify and prevent error, negligence, and crime, for audit functions, to enforce our agreements (such as terms of use, terms of sale and this Policy), and to resolve disputes.

Location and Device Information. Mad Mobile may directly or through third parties collect device-specific information about you (and any device associated with your account) including without limitation any GPS-based, Wi-Fi-based, or cell-based location information (“Geolocation Data”), and any other identifier that permits direct identifying, locating, or contacting of the device or user. That information may include the presence of the device, its signal strength and mobile network information, its manufacturer (Apple, Samsung, etc.) and model, software running on the device, unique identifiers such as its Media Access Control (MAC) address, and information about the device’s interaction with the Sites or Services or business services.

Mad Mobile uses this information for various reasons, such as enabling the monitoring of browsing activity and session replays, better understanding our customers and other individuals who access our Sites or Services, promoting the businesses of Mad Mobile, developing more interesting and relevant products and services, and helping Merchants better understand customer behavior. For example, Mad Mobile may share information such as if you visited a Merchant, how long you stayed, how often you return, what sections of the store you visit, and whether you visit other of the Merchant’s locations. To the extent consistent with applicable law Mad Mobile may also combine Personal Information with other information collected in connection with your use of the Sites or Services to facilitate the delivery of marketed messages to you from Merchants or otherwise use for purposes related to the business of Mad Mobile and its parent and subsidiary companies. These marketing messages are optional in Canada; if you do not want to receive them see the section entitled “Optional Use and Disclosure of Your Personal Information (Canada)” below.

Demographic and Profile Information. We may at times request information that is not directly personally identifiable, such as age and annual income, unless it is stored or used in combination with any direct personal identifiers (such as your name or email address). This type of information is primarily used to display more customized content and improve user experience of and promote the Services.

Usage Information. We automatically store information related to the use of the Sites and Services, such as Site pages you viewed, your internet protocol (IP) address, browser type, internet service provider (ISP), referring/exit pages, browsing data such as the path you take through the Sites or Services and how long you spent on a page, platform type, access device, and the date and time of your visit or transaction. We may use this data to administer the Services, analyze trends, anticipate traffic load demands, track user behavior, gather broad demographic information for aggregate use, for session replays and to otherwise provide the Services.

Merchant Biometric Information. For employees or other users acting on behalf of Merchants that use Mad Mobile hardware devices with a biometric or finger scanning device for security and/or workforce management, please see the Biometric Information Use Policy.

Digital Receipts. In connection with the Services, you may receive receipts in connection with order transactions. If you opt to receive receipts via email or text message, Mad Mobile retains any provided email address or phone number and you authorize Mad Mobile to use that address or phone number when sending you receipts in connection with purchases and to automatically send you digital receipts for future purchases you make from Merchants. Digital receipts may contain additional messages, offers, or links that may be of interest to you. If at any time you wish to opt out of receiving automatic digital receipts, please follow the instructions in your digital receipt (if applicable) or contact Mad Mobile at support@trycake.com.

Disclaimer of Information Provided to Third Party Services. In some cases we may allow you access to certain third party services by links or otherwise. Any information you provide to these third party services will not be subject to this Policy. Links accessible via the Services are not intended as an endorsement of or referral to the linked websites. Once you link to another site, you are subject to the privacy and security policies of the new site.

To the extent that Mad Mobile incorporates the Google Places or Maps API product(s) into the Sites or Services, then by using the Sites or Services you agree to be bound by Google’s Terms of Use and the Google privacy policy (currently at http://www.google.com/policies/privacy/), as amended by Google from time to time, which is incorporated herein by reference.

B. Information Collected From Third Parties

Mad Mobile may also collect information about you from third parties, including but not limited to Merchants, publicly available sources, identity verification services, financial institutions, mailing list providers, and credit bureaus. In some cases, where lawful this information may include personally identifiable information such as a taxpayer identification number or other government-issued identification number. To the extent permitted by applicable laws, we may obtain background check reports from public records of criminal convictions and arrest records. We may use your information, including your full name, government-issued identification number, and date of birth, to obtain such reports. Information about you may also be collected from third parties in connection with any credit investigation, credit eligibility, identity or account verification process, fraud detection process, or collection procedure, or as may otherwise be required by applicable law. This includes, without limitation, the receipt and exchange of account or credit-related information with any credit reporting agency or credit bureau, where lawful, and any person or corporation with whom you have had, currently have, or may have a financial relationship, including without limitation past, present, and future places of employment, financial institutions, and personal reporting agencies. If you provide your social network account credentials to us or otherwise sign into the Services through a third party site or service, you understand some content and/or information in those accounts may be transmitted into your account with Mad Mobile.

II. How Your Personal Information May Be Shared

Mad Mobile will share Personal Information with third parties with your consent as well as in the following circumstances:

Affiliates. A Mad Mobile entity may share information it collects with parent and subsidiary companies or affiliate companies that Mad Mobile controls or is controlled by for the purposes outlined herein, including to coordinate the provision of services to Merchant guests and employees and to improve and promote Mad Mobile businesses and services and offer you products and services that may of interest to you. Marketing messages are optional in Canada; if you do not want to receive them see the section entitled “Optional Use and Disclosure of Your Personal Information (Canada)” below.

Merchants. We may share your Personal Information with Merchants for the purposes of providing Services to you, such as facilitating the payment of orders or delivery of services to you,  fulfilling your requests, collecting your feedback and otherwise supporting the business services we provide to Merchants. By using the Services, you give Mad Mobile permission to share Personal Information about you with any of the Merchants. For example, we may share information about you when you are located near a participating Merchant. Note that a Merchant may be part of an affiliated restaurant group and thus information collected through the Services may be shared by a Merchant with other restaurants within its group. This Policy does not describe the practices of Merchants that may receive or collect your Personal Information through the Services. Mad Mobile’s sharing of Personal Information with Merchants may allow Merchants (or any party authorized to act on behalf of Merchants (such as Mad Mobile or a third party)) to market directly to you should they choose to do so. We do not have any responsibility for the actions of Merchants with respect to their use of your Personal Information.

Third Party Service Providers. We may share your Personal Information with third parties to provide, maintain, and improve our Sites and Services, including service providers who access information about you to perform services on our behalf (e.g., fraud prevention, identity verification, and fee collection services), as well as financial institutions, analytics providers, hosting and other technology and communications providers, payments processors, payments card associations (and other entities that are part of the payment process), credit bureaus, partners providing services on Mad Mobile’s behalf, and other entities in connection with the Sites or Services. For example, Mad Mobile may share personal information about you with third parties that provide advertising campaigns, lookalike data modeling and marketing services, contests, special offers, or other events or activities in connection with our business.

To the extent you associate an account managed by third parties such as social media sites (e.g., Facebook and Twitter) with a Mad Mobile account, you authorize Mad Mobile to have access to this information and agree that Mad Mobile may collect, store and use such information in accordance with this Policy.

Aggregate and De-Identified Information. We may aggregate and/or de-identify information collected through the Sites or Services so that such information is not personally identifying under applicable law. We may use and share de-identified or aggregated data for any lawful purpose, including without limitation for research and marketing purposes and may also transfer such data to any third parties, including without limitation, advertisers, promotional partners, sponsors, event promoters, and/or others.

 Business Transfers. Mad Mobile may share Personal Information to a subsequent third party owner, co-owner, or operator of one or more of the Services or in connection with, or during the negotiation or due diligence process of, any merger, sale of company stock or assets, financing, acquisition, divestiture, or dissolution of all or a portion of our business. In the event Mad Mobile sells certain of its assets or goes through a structural change, such as a merger, acquisition by another company, bankruptcy, insolvency, or dissolution, Personal Information may be transferred to a third party as part of such event and thereby become subject to the privacy practices of that third party, which may materially different than those of Mad Mobile.

User Generated Content. User generated content posted through the Sites or Services such as service/restaurant reviews, commentary on discussion boards or blogs, and certain social networking preferences (e.g. pages you “Like” or “Recommend”) may be accessible by other consumers and companies and may appear on other websites or web searches, and therefore this information could be read, collected, and used by others. Mad Mobile cannot ensure the privacy of any Personal Information included in that user generated content.

Legal Compliance and Special Circumstances

We may disclose Personal Information to third parties if we determine that such disclosure is reasonably necessary to (i) to comply with any applicable law, regulation, legal process or governmental request (e.g., from tax authorities, law enforcement agencies, etc.); (ii) to enforce or comply with our Terms or other applicable agreements or policies; (iii) to protect the rights, reputation or property of Mad Mobile or our consumers or Merchants, or the security or integrity of our Sites or Services; or (iv) to protect Mad Mobile, users of our Sites or Services or the public from harm, fraud, or potentially prohibited or illegal activities. In all cases disclosure is limited to situations where Mad Mobile is permitted to do so under applicable data protection law and regulations.

When we collect Personal Information that may be considered “sensitive” under applicable law, we (or our partners) will request your consent to process such sensitive personal information and we may provide other controls (like an opt-out of certain processing) to the extent required by law. Please note that certain portions of the Sites or Services may require this data for us to fully provide our Sites or Services, so your choice to not provide such information may limit the scope of available offerings. We respect our customers’ rights and heightened privacy interests pertaining to sensitive personal information. As such, we commit to verifying that law enforcement entities follow the laws and procedures in their jurisdictions before we respond to a request for such information. Even when compliant with the laws of the requesting agency’s jurisdiction, we may make reasonable challenges to such requests.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the stated categories in this privacy policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

SMS Terms and Conditions. Upon messaging opt-in, you agree to receive messages from Mad Mobile regarding your inquiry, updates, or service-related notifications. Message frequency varies. Message and data rates may apply. You can opt out of text messages at any time by replying STOP. For assistance, reply HELP or contact us at support@trycake.com or support@madmobile.com.

III. How Mad Mobile Retains Personal Information

Mad Mobile will retain Personal Information for so long as it continues to be useful in connection with providing Mad Mobile’s Sites and Services and product offerings and subject to law and this Policy and the Biometric Information Use Policy. We may further retain and use Personal Information as we believe is reasonably necessary to comply with applicable law, regulation, legal process, or governmental request; to detect or prevent fraud; to collect fees owed or resolve disputes; to assist with investigations; to enforce our agreements with consumers or Merchants or other applicable agreements or policies; or to take any other actions consistent with or required by applicable law. We may further retain information in an anonymous or aggregated form where that information does not identify you personally.

IV. How Mad Mobile Secures Personal Information

Mad Mobile takes precautions to secure your Personal Information and protect it from loss, theft, unauthorized access, destruction, use, modification and disclosure. Mad Mobile’s security measures may change or be unavailable from time to time and no data transmission over the Internet or any wireless network is 100% secure, so we cannot guarantee the security of Personal Information.

Personal Information of Children Under 16. The Sites and Services are intended for general audiences and is not directed to children. As a general matter, we do not knowingly collect or process personal information from children under the age of 16, unless a lower age is provided or allowed by local law. Where we do knowingly collect or process personal information from children under the age of 16 (or under an age stipulated by local law), we follow all applicable data protection laws.

Non-US residents.  Personal information of non-US residents (such as Canadian residents) may be processed and stored in the United States and may be accessible to the United States government, courts or law enforcement or regulatory agencies through the laws of the United States.

V. Cookies and Similar Tracking Technologies

Cookies and Similar Automatically Collected Information. Mad Mobile and its partners use various technologies to collect information when you use our Sites or Services, including session replay, sending cookies to your device and using web beacons. By using the Sites or Services you consent to the use of such technologies, including cookies, advertising IDs, geolocation, screen capture technology and pixel tags, to collect information about you. These technologies help us personalize your use of our Sites and mobile applications, customize the Services, and mitigate risks and the potential for fraud. These technologies are also used by Mad Mobile and its advertising partners to deliver ads to you based on your interests and online activities. To the extent we use session replay technology, we may collect on a real-time basis information on how you use and navigate the Sites or Services. This may include mouse movements and how you scroll through the Sites or Services. Some of Sites and Services may contain electronic images called “web beacons”. Web beacons are objects embedded in a web page or email which are used to check if a user has accessed content. In addition to allowing us to count how many persons read our messages, web beacons allow us to develop statistical information about the activities and features that most interest our users in order to provide more personalized content.

How We Use Cookies. When you access or use the Sites or Services, our web server may send a cookie to your device. “Cookies” are small data files placed on a device’s hard drive or memory when you interact with a website or view a message. Among other things, cookies support the integrity of our account creation process, retain your preferences and account settings, and help evaluate and compile aggregated statistics about user activity.

We may use cookies to:

• Remember that you have used the Sites or Services before and personalize our content for you and remember your preferences (for example, your choice of language or region).

• Ensure we have enough capacity to accommodate all of our users and that users are finding what they are looking for easily and do not encounter technical errors.

• Collect anonymous statistical information about how you use the Sites or Services (including the length of your web or application session) and the location from which you access the Sites or Services, so that we can improve our services and learn which elements and functions of our services are most popular with our users.
• Helps us and our Merchants to deliver ads or messages that are relevant to you and your interests. We may also share this information with third parties for this purpose. For example, these cookies allow us to identify and send you messages about items you have left in your cart and make other purchasing recommendations.

How We Use Third-Party Cookies. Mad Mobile may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own cookies on your device(s). If you view a web page created by a third party or use an application created by a third party, those third parties may use their own cookies or web beacons that are not subject to Mad Mobile’s control or this Policy. For instance, we use Google Analytics to collect and process certain analytics data.  Google provides some additional privacy options described at www.google.com/policies/privacy/partners/ regarding Google Analytics cookies.  We also use Mixpanel to collect and process certain analytics data.  More information about Mixpanel’s data practices may be found online at http://mixpanel.com/privacy/.  To opt-out of Mixpanel analytics, please go to https://mixpanel.com/optout/ or review the current instructions in the Mixpanel Privacy Policy. In addition, you may connect with us or one of our Sites or Services through social networking websites. Prior to submitting information on a social network website or to third parties, you should familiarize yourself with their privacy policies and practices. We are not responsible for the privacy practices of these third parties. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

Interest-based or Online-Behavioral Advertising. Online-behavioral advertising is automated, customized advertising that is tailored to your preferences and interests based on your online browsing activities over time and across multiple third-party websites and applications. Your preferences and interests are determined from personal information collected about you, whether by us or other parties. You may receive this advertising when using online services, like advertisements in mobile applications or on websites; To stop receiving interest-based advertising from companies who participate in the Digital Advertising Alliance, you can opt-out here. For more information on online-behavioral advertising, go here.

VI. Your Privacy Rights

Individual Rights. Where we process your personal information, you may be entitled to certain rights made available through applicable data protection laws. Some of these rights are explained below. You can reach Mad Mobile with any questions or to exercise your rights via the How to Contact Us section of this Policy. Please also consult the Region-Specific Disclosures section of this Policy, as depending on the applicable data privacy laws in your jurisdiction, you may have the below rights regarding your Personal Information.

• The Right to be Informed. You may have the right to be informed about how we plan to process your personal information. This is the main purpose of this Policy;

• The Right to Deletion or Erasure. You may have the right to have your personal information deleted;

• The Right to Access Your Data. You may have the right to access and receive a copy of your personal information and other supplementary information;

• The Right to Port Your Data. You may have the right to obtain and reuse your personal information for your own purposes across different services and companies;

• The Right to Rectify Your Data. You may have the right to rectify your data if it is inaccurate or needs to be supplemented;

• The Right to Object. You may have the right to object to certain types of processing, including direct marketing;

• The Right to Withdraw Your Consent;

• • Email Marketing Communications. If you wish to withdraw the use of your personal information for email marketing carried out through the Services, you may unsubscribe as directed in marketing emails. You may also reach out to us via the “How to Contact Us” section of this Policy;

• • Telephone or SMS Marketing Communications. If you wish to withdraw the use of your personal information for telemarketing or SMS marketing carried out through the Services, text “Stop” as directed in the marketing text messages. You may also reach out to us via the “How to Contact Us” section of this Policy;

• • Postal Marketing Communications. If you wish to withdraw the use of your personal information for postal marketing, you may reach out to us via the “How to Contact Us” section of this Policy;
  • If a Merchant is sending you marketing and promotional communications, including when you visit a Merchant using Mad Mobile or join a Merchant-specific loyalty program, please follow the instructions within those messages to opt out or reach out to the Merchant directly.

• The Right Not to be Discriminated Against. You may have a right not to be discriminated against for exercising your legal rights. However, a different price, rate, level, quality or selection of goods or services may be offered to you if you opt-out (or stop sharing your data) and such difference is reasonably related to the value provided to us by your data. For more information, see the “Region-Specific Disclosures” sections of this Policy.

• The Right Not to Be Subject to Automated Decision Making or Profiling. You may have the right not to be subject to automated decision making (a decision that is created solely by automated means and without any human intervention) including the automated processing of personal information for the purposes of profiling or of the evaluation of certain things about you that have legal or similar significant effects, as defined by applicable law. You also may have the right to request human involvement, obtain an explanation of the decision, or challenge such decision;
• Right to Lodge a Complaint with a Competent Supervisory Authority. You may have the right to lodge a complaint with a regulatory authority pertaining to our processing of your personal information. For more information, see the “Region-Specific Disclosures” sections of this Policy.

Verifying Requests. To help protect your privacy and maintain security, we will, according to applicable law, take steps to verify your identity before processing certain rights requests, such as granting you access to your personal information or complying with your request. The procedures for identity verification varies depending on the circumstances and the rights request but may include asking you to verify your name, email address, phone number, or other data points maintained by us. If you fail to verify the data points we may be unable to verify you sufficiently to honor your request. If you designate an authorized agent to make a request on your behalf, we may require you to (a) provide the authorized agent written permission to do so and to share such authorization with us when processing a rights request, or (b) verify your own identity directly with us.

Employees of Merchant customers. Employees of  Merchant customers should contact the appropriate person within their employer’s organization to understand, access, change and/or control what employee information is provided by the employer to Mad Mobile so that Mad Mobile may deliver its products and services to the employer under their contract.

Manage your Geolocation Data through your mobile device. Most mobile devices give users the ability to control whether location signals are enabled. Disabling location signals will not allow us to collect your Geolocation Data (by virtue of the location of your mobile device) and may impact the operation of a Service. If you have questions about how to set the location preferences for your device, you can contact your mobile service carrier or your device manufacturer.

VII. Region-Specific Disclosures

Residents of California. This California Consumer Privacy Statement (“Statement”) addresses Personal Information we collect, whether online and offline, and applies solely to individuals that are residents of California and qualify as a “Consumer” under the California Consumer Privacy Act of 2018 (the “CCPA”).  This Statement uses certain terms that have the meaning given to them in the CCPA, as amended by the CPRA. Sections 2-5 of this Statement do not apply to job applicants.

1. Notice of Collection and Use of Personal Information

We may collect (and may have collected during the 12-month period prior to the effective date of this Statement) the following categories of personal information about you:

• Identifiers: identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), internet protocol address, email address, and account name.
• Additional Data Subject to Cal. Civ. Code § 1798.80: signature, physical characteristics or description, education, and financial or health information.
• Protected Classifications: characteristics of protected classifications under California or federal law, such as race, color, national origin, religion, age, sex, gender, medical condition, disability, citizenship status, and military and veteran status.
• Commercial Information: commercial information, products purchased, obtained, or considered, and other purchasing histories or tendencies.
• Online Activity: Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with the Site.
• Geolocation Data
• Employment Information: professional or employment-related information.
• Inferences: inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

We may use (and may have used during the 12-month period prior to the effective date of this Statement) your Personal Information for the purposes described in this Policy and for the following business or commercial purposes specified in the CCPA:

• Performing services, including maintaining or servicing accounts, providing customer service and otherwise communicating with you or to provide information you have requested, processing or fulfilling orders and transactions, verifying customer information, processing payments, personalizing the services, providing analytics services, or providing similar services.
• Managing our business and for internal operational purposes.
• Marketing and advertising to you.
• For legal, compliance and security-related purposes.
• Undertaking internal research for technological development and demonstration.
• Undertaking activities to verify or maintain the quality or safety of the Services, and to improve, upgrade, or enhance the Services.
• Managing career opportunities with us.

2. Sources of Personal Information

During the 12-month period prior to the effective date of this Statement, we may have obtained personal information about you from the following categories of sources:

• Directly from you, such as when you contact us with a question.
• From your devices, such as when you visit our Sites or Services.
• Your family or friends, such as when they provide us with your contact information so we can send information that may interest you.
• Our affiliates and subsidiaries.
• Service providers.
• Merchants.
• Government entities.

3. Selling or Sharing of Personal Information

We do not sell your personal information in exchange for monetary consideration without your consent.

We may allow certain third parties to collect your personal information via automated technologies on our Site in exchange for non-monetary consideration. We share the categories of personal information listed below for the business and commercial purposes of providing our Services. Please see the Cookies and Similar Tracking Technology section above to learn more about how those third parties’ collect of information. You have the right to opt out of this disclosure of your information, which may be considered a “sale” or “sharing” under California law, as set forth below in Section 5 (California Consumer Rights) of this Statement.

During the 12-month period prior to the effective date of this Statement, we may have sold or shared the following categories of personal information:

• Identifiers
• Commercial Information
• Online Activity
• Inferences

Each of the above categories of information may be disclosed to third parties, which may include our business partners depending on the nature of a user’s interactions. Consumers can exercise their right to opt out of these sales or sharing by Mad Mobile by clicking on our “Do not sell or share my personal information” link at madmobile.com.

We do not knowingly sell or share the personal information of minors under 16 years of age without affirmative authorization if we have actual knowledge of the individual’s age. Any individuals who register for an account who are under 16 years of age are automatically opted out of the sale or sharing of their personal information.

4. Disclosing Personal Information to Third Parties

During the 12-month period prior to the effective date of this Statement, we may have disclosed your personal information with certain categories of third parties and service providers, as described below.

We may have disclosed the following categories of personal information about you listed below for the commercial and business purposes set forth in Section 1 (Notice of Collection and Use of Personal Information) of this Statement to the following categories of third parties:

Category of Personal Information	Category of Third Party
Identifiers	Merchants; Business partners, Service providers; Government entities
Additional Data Subject to Cal. Civ. Code § 1798.80	Merchants and Merchant employees; Business partners, Service providers; Government entities
Protected Classifications	Merchants and Merchant employees; Business partners, Service providers
Commercial Information	Merchants; Business partners, Service providers; Government entities
Online Activity	Merchants; Service providers;
Geolocation Data	Merchants; Business partners; Service providers
Employment Information	Merchants; Service providers
Inferences	Merchants; Business partners; Service providers

5. California Consumer Privacy Rights

Privacy Rights. You have certain choices regarding your personal information, as described below. If you exercise any of these choices and rights, we will not disadvantage you. You will not be denied or charged different prices or rates for goods or services or provided a different level or quality of goods or services.

• Know: You have the right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you.
• Deletion: You have the right to request that we delete certain personal information we have collected from you, subject to certain exceptions.
• Correct: You have the right to correct inaccurate personal information that we maintain about you.
• Opt-Out of Sale or Share: You have the right to opt out of the sale or sharing of your personal information, by either clicking to “Do Not Sell or Share My Personal Information” links on our Sites or Services. Once we receive and verify your request, we will not sell or share your personal information unless you later allow us to do so. We may ask for your permission to resume sale or sharing of your personal information later, but we will wait at least 12 months before doing so. You may also opt-out of our sharing and selling through certain browser enabled opt-out preference signals, such as the Global Privacy Control. You can learn more about that option here: https://globalprivacycontrol.org/.
• Limit Use and Disclosure of Sensitive Personal Information: In some instances, we may use or disclose your sensitive personal information for certain limited purposes, such as the following: (i) performing our Services; (ii) detecting security incidents; (iii) resisting malicious, deceptive, fraudulent, or illegal actions; (iv) ensuring physical safety; (v) for short-term transient use, including certain non-personalized advertising; (vi) maintaining or servicing accounts, providing customer service, verifying customer information, or providing similar services; and (vii) to verify and maintain the quality or safety of a service or to improve, upgrade or enhance a service or product.
• Shine the Light Request: You also may have the right to request that we provide you with (a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties.

How to Submit a Request. To submit a request to know, delete, or correct, or limit the use of sensitive personal information, contact us at the Mad Mobile’s Privacy Office. To submit a Shine the Light request, please send a written request to the Mad Mobile’s Privacy Office. To opt out of the sale or sharing of your personal information or to limit the use of your sensitive personal information, click the applicable link(s) at the bottom of our Sites or send us an email at privacy@madmobile.com.

Authorized Agents. You may designate an authorized agent to submit requests on your behalf. To submit a request as an authorized agent on behalf of a consumer, please contact us as described in the How to Contact Us section of our Policy.

Verifying Requests. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request. If you have an account with us, we may verify your identity by requiring you to sign into your account. If you do not have an account with us and you request access to or deletion of your personal information, we may require you to provide any of the following information: name, email, and phone number or other data points maintained by us sufficient to make sure that you are the consumer we may have collected personal information about or a person who has been duly authorized to make the request. In addition, if you do not have an account and you ask us to provide you with specific pieces of personal information, we will require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request. If you designate an authorized agent to make an access, deletion or opt-out of sale request on your behalf (a) we may require you to provide the authorized agent written permission to do so, and (b) for access and deletion requests, we may require you to verify your own identity directly with us (as described above).

Additional Information. If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us.

Data Retention. We keep records and personal information for specified periods of time, depending on business needs, privacy interests and the law. As a general matter, Mad Mobile retains your Personal Information for as long as it is reasonably needed to support the Sites or deliver the Services. The retention terms can be longer if we are required to keep Personal Information longer on the basis of applicable law or to administer our business. Where you have the right to request deletion, we will delete your Personal Information in accordance with and upon receipt of written instructions from you to this effect, unless we are legally required to keep it. You may choose to do this in the event you terminate your agreement for the Services. If deletion is not possible, we will de-identify it. If de-identification is not possible then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.

6. Financial Incentives.

Our business involves programs and other offerings that provide financial incentives in exchange for user participation (such as by providing Personal Information). The programs may be provided by us directly to Site visitors or are made available through the Services and managed by Merchants. For example, our Services may enable our Merchants to provide a loyalty program to their guests. Participation in such programs is always optional. To the extent that Mad Mobile is administering such programs on its own behalf we calculate the value of your personal information based on the return on investment or incremental margin generated by us from administering financial incentives and from the use, collection, or retention of your personal information. To the extent that a Merchant is required to provide a notice of financial incentive pursuant to the CCPA, this obligation is the responsibility of the Merchant as part of the set up and administration of its program. Please contact the Merchant with which you have a relationship for information regarding any financial incentives they may offer through the Services or their services.

Residents of Canada. If you are a resident of Canada, your consent to use or share your personal information for the additional marketing purposes identified above is optional and is not required as a condition of obtaining the Services. If you do not want your personal information to be used or shared for these additional purposes, please contact the Mad Mobile Privacy Office at the address set out above.

Residents of Nevada. As a Nevada resident, you have the right to ask certain companies not to sell your personal information in exchange for money under the Nevada’s privacy law, SB260. Consistent with this Policy, we do not engage in such sales for monetary consideration, without your consent.

Residents of Virginia. This portion of our Policy only applies to residents of the state of Virginia after January 1, 2023. This portion of our Policy advises Virginia residents of rights provided in the Virginia Consumer Data Protection Act (the “VCDPA”) and how Virginia residents may exercise those rights. You may exercise any of the rights in this Section by emailing us at support@trycake.com, or by contacting the Mad Mobile Privacy Office. If we refuse to take action regarding your exercise of any of the rights described in this section, you may appeal our refusal to do so by emailing support@trycake.com.

• Rights to Confirm and Access. You have the rights to confirm whether we are processing your personal information and you have the right to access such personal information;
• Right to Correct. You have the right to correct inaccuracies in your personal information, as appropriate given the nature of the personal information and our processing purpose;
• Right to Delete. You have the right to delete personal information provided by or obtained about you;
• Right to Obtain a Copy. You have the right to obtain a copy of your personal information that you provided to us in a portable format, and to the extent technically feasible, a readily usable format that allows you to transmit the data to another data controller, where the processing is carried out by automated means; and/or
• Right to Opt-Out. You have a right to opt-out of our: 1) processing for targeted advertising (whether the information was collected through online trackers or otherwise), 2) selling your personal information, or 3) profiling in a way that produces legal or otherwise significant effects concerning you. Please note that we do not sell personal information for monetary consideration without your consent, but you may opt-out of targeted advertising and certain other online tracking through the practices described in this Policy.

VIII. How to Contact Us

For more information or concerns regarding this Policy or Mad Mobile’s privacy practices please contact Mad Mobile’s Privacy Office at:

Phone: 1.855.696.CAKE

Email: privacy@trycake.com

Write: Mad Mobile, Inc., Attn: Mad Mobile Privacy Office, 4050 W Boy Scout Blvd, Tampa, FL 33607

IX. Amendments

We may change this Policy from time to time. The most current version of this Policy will be effective at the time it is posted. By continuing to access or use the Sites or Services after those changes become effective, you agree to be bound by the revised Policy. If you have a registered account, we may notify you of any changes to our Policy via email and/or we may ask you to affirmatively acknowledge and consent to the changes the next time you use our Sites or Services.

*Note: This form should be completed only if you are a California resident and you believe we have collected your personal information.

 

California consumers have certain rights related to their personal information, including the right to opt out of the “sale” (as such term is defined under California Consumer Privacy Act (“CCPA”) of their personal information to third parties. If you are a California consumer (or an authorized agent) please fill out and complete the form to request that we not “sell” any of your personal information which CAKE may currently hold.